What's up with these billboards in Louisville?

A caller to today’s show brought up a very important question: what’s up with all the Chris and Jessica billboards around Louisville? Several billboards have been spotted around the city featuring cryptic messages from Jessica to Chris, leading to mass speculation online.

A gallery, from Reddit:

Has to be an ad campaign, right? A brilliant one at that, since we’re talking about it.

Who knows what product is being shilled — probably something for erectile dysfunction — but it’s safe to say that every guy named Chris in Louisville is now on high alert. (Chris Mack’s wife’s name is Christi, by the way. My mind went there, too.)


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