"Why Not?" slogan is catching fire outside of UK Football

It has been nearly a month since the University of Kentucky aired during the Super Bowl a commercial promoting Wildcats football, with the theme "Why Not?"  Since the spectacular ad hit the airwaves fans, players, and even 5-star recruits have embraced the "Why Not" notion, rallying Stoops Troops to Pack Commonwealth and support the rebuilding program. The excitement has outstretched the arms of the #BBN and carried-over to other areas in pop culture.  Last week the popular internet dating website Match.com began playing commercials with women asking themselves, "Why not take charge and find a good guy to connect with on Match.com?"  The snowball effect is rolling and people can't stop: "#WhyNot break me off a piece of that Kit-Kat bar?" - Kit-Kat Bars "Here's a Duck Dynasty branded fork. #WhyNot" - Wal-Mart "#WhyNot spend 13-hours on Valentine's Day watching TV?" - House of Cards "24 beers in one sitting? #WhyNot" - Natural Light "Time to bring back Jay. #WhyNot" -The Tonight Show "You never know when you'll need 27-feet of flowered fabric and a scarecrow family made out of pine cones. #WhyNot" - Michael's "T-shirts tucked into whitie-tighties are a thing of the past! #WhyNot" - Tony Siragusa for Depends "Doron went to sleep. #WhyNot" "Really 5th Olympic Ring? #WhyNot" - Vladmir Putin "Whoever said 25 thirsty women going for one man is a bad thing? #WhyNot" - The Bachelor "A loss on Senior Night? #CutTheNets #WhyNot" - Indiana Basketball "Because movies which have actually been in theaters are overrated. #WhyNot" - Netflix "THE TAGS ARE BACK! #WhyNot" - Hane's formerly tagless underwear. "Beards. blunts, and tats. #WhyNot" - Louisville Basketball