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LSU has top two On3 NIL Valuations in women's college sports

On3 imageby: Shea Dixon02/11/25sheadixon
LSU has the top two NIL Valuations in the On3 Women's Top 100
LSU has the top two NIL Valuations in the On3 Women's Top 100

When it comes to the NIL era of college athletics, no school has seen more exposure come across multiple women’s sports than LSU.

Angel Reese landed plenty of NIL deals during and after LSU women’s basketball’s run to the first National Championship in program history, a team that also featured a freshman starter in All-SEC performer Flau’jae Johnson.

Johnson, who has found the perfect balance of being both a top-level college basketball player and successful rapper, sits just outside the top spot of the Top 10 valuations in On3’s updated Women’s NIL 100.

Miami golf commit Kai Trump, the granddaughter of President Donald Trumps, made headlines Monday with an On3 NIL Valuation set at $1.2 million.

That puts Trump at No. 4 on On3’s list of Top 100 Women’s NIL valuations, behind UCONN basketball star Paige Bueckers.

On Tuesday, On3’s College Sports Business and Transfer Portal Reporter Pete Nakos broke down the latest Top 10 On3 NIL valuations on the women’s side – which included a 1-2 punch from LSU in the top two spots.

1. Livvy Dunne — $4.1 million

LSU gymnast Livvy Dunne has been a trailblazer in the NIL space since the NCAA put its interim policy in place on July 1, 2021. Now a fifth-year senior, she recorded a career-high of 9.900 on the floor at the Podium Challenge and again at the NCAA Fayetteville Regional Second Round in 2024. And for all the success she has had in the gym, she’s continued to build her brand outside of gymnastics. Represented by WME Sports, Dunne has collaborated with American Eagle, Accelerator Active Energy, Forever 21, Motorola and Nautica, among other brands. She has an exclusive brand partnership with Vuori Clothing and signed a multi-million dollar partnership with the platform Passes last May. – Nakos

2. Flau’Jae Johnson — $1.5 million

Flau’Jae Johnson has emerged as one of the biggest names in NIL. She has an established social media following because of her hip-hop brand and has taken full advantage of it. Dating back to last spring, she’s worked with JanSport, The Athlete’s Foot, Tinder, Bazooka, Apple Cash, JBL Audio and accepted equity with Unrivaled. Her social media following is huge, too, thanks to her hip-hop presence. The guard is averaging 19.6 points and 5.7 rebounds per game. – Nakos

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