Garnet Trust announces new Gamecock beer to benefit NIL
There’s a new beer coming to the Palmetto State. A beer that hopes to not only quench the thirst of Gamecock fans but one that can also help South Carolina in the NIL space.
During the grand opening of CB18 Bar and Grille on Saturday night, the Garnet Trust announced that they have partnered with Steel Hands Brewing to create a beverage called “Sandstorm Game Day Lager.”
A portion of every Sandstorm Game Day Larger sold will go directly to the Garnet Trust to benefit South Carolina’s efforts to provide one of the best and effective NIL entities in the country to Gamecock student-athletes.
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“We are excited to partner with Garnet Trust on the launch of the new Steel Hands Sandstorm Game Day Lager,” said Ashley Lambert, Marketing Director of Steel Hands Brewing. “This opportunity allows us to support our community of student-athletes who are building a positive impact through their NIL opportunities and developing a culture of giving back to charitable causes.”
The beer, which was made available to attendees at CB18 Bar and Grille on Saturday night, will officially be released at the Gamecock Central Kickoff Party at Steel Hands Brewing on Saturday, August 19th.
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The product will be available on draft and in packages in the Steel Hands Brewing Taproom. It’ll also be distributed at participating retailers across the state of South Carolina.
“This partnership with Steel Hands Brewing is an example of NIL at its best, with local businesses engaging and supporting our student-athletes,” said Jeremy Smith, Operations Director of Garnet Trust. “Opportunities like this are key to the sustainability of our collective. We are thankful to the team at Steel Hands for coming up with such a great product that fans will love, giving them a way to support our USC student-athletes across all sports.”
Earlier this week, South Carolina announced that the Garnet Trust is now the Official NIL Partner of South Carolina Athletics. In November 2021, Garnet Trust became one of the first NIL collectives in the country to launch. Since then, they’ve completed compliant deals with hundreds of Gamecock student-athletes.
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They use their platform to connect with South Carolina athletes via content offerings, memorabilia, and appearances. In return, athletes are legally compensated to participate. Garnet Trust also partners with businesses to leverage the power of athlete endorsements while giving players access to branding guidance, financial resources, and tax advisement.
Steel Hands Brewing, which launched in Cayce, SC in 2018, has quickly become a popular brewery in the Carolinas. While known for their award-winning beer and one of a kind atmosphere, they have continued to work with numerous foundations throughout the Carolinas to give back to their community. Some of those organizations include the Beamer Family Foundation, Camp Cole, and Steel Paws.
To learn more about Garnet Trust CLICK HERE
To learn more about Steel Hands Brewing CLICK HERE
