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USC announces new Trojan Athletic Fund to better engage fans, support student-athletes

Erik-McKinneyby: Erik McKinney07/17/25ErikTMcKinney
USC Coliseum
USC Trojans fans watch the Spring Game at Los Angeles Memorial Coliseum. (Kiyoshi Mio-Imagn Images)

USC launched the New Trojan Athletic Fund on Thursday, in what the school describes as “a reimagined and modernized approach to better engaging Trojan fans and supporting a best-in-class experience for over 500 Trojan student-athletes.”

The major points of emphasis include:

* Increased recognition and stewardship as donors will receive increased communications, access and participation at events.

* Greater access at fair costs. The season-ticket model for football (beginning in 2026) and basketball (beginning this year) will feature “a clearly defined per-seat contribution,” replacing the membership tiers. The average per-seat ticket price will decrease 47% for football and 61% for men’s basketball, according to USC.

* Improved Game Day Atmospheres. USC believes the individual seating funds will “increase access to USC home venues to passionate fans.”

* Victory Points. The point-based rewards system allows USC donors to accumulate points and used to determine a donor’s priority ranking for items such as tickets, parking and more.

USC fans can become a Trojan Athletic Fund Donor by supporting any or all of the four priority areas, which inclues the Trojan Victory Fund, Scholarship and Endowment Gifts, Capital Projects and Seat-Related Contributions.

The new Trojan Athletic Fund is part of USC’s Trojan MAP. The MAP acronym is:

Maximize investments in Student-Athletes
Adapt business to secure critical resources
Prioritize partnerships and build alignment

To learn more about the new Trojan Athletic Fund, visit usctrojans.com/New-TAF or contact the
TAF office at (213) 740-4155 or [email protected]

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Garry Paskwietz (1966-2019)

Garry Paskwietz was a pioneer in bringing team-specific sports coverage to the internet. He founded WeAreSC in 1998 and was an Emmy winner for his work with Fox Sports West. Always generous with his time, knowledge, and compassion, he touched the lives of countless USC and high school football fans.

Garry Paskwietz