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<span style="font-size: 10pt; font-family: "Arial","sans-serif";">
May 3, 2010</span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">Dear
Wildcat Fans,</span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">I cannot
begin to tell you what an honor it is for me to begin work and serve the
University of Arizona as the 11th Director of Athletics. </span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">First off,
I want to thank Dr. Shelton and the Arizona Board of Regents for entrusting
me and my family with this position and the responsibility that goes with
it. Regina, Nickand Davis are anxious to join me in Tucson this
summer.</span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">Obviously,
anytime there is a change in leadership in any organization the day-to-day
and long-term look of the organization will evolve. That will happen
here, but it will not be done by one person. I am going to spend my
first few months meeting with our coaches, staff, student-athletes and
donors/fans. We will review our academic structure, study the facility
master plan, analyze the budget, and make sure that we are up-to-date on the
issues and challenges we face. </span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">We will
not promise you a certain number of wins or a certain graduation rate
(although we will never be happy unless it is 100%). What we will
promise you is that we will give
<span style="font-family: "Arial","sans-serif";">Relentless
Effort </span>each day as we serve the University of Arizona, our
student-athletes and our fans. As we give that kind of effort, we will
demand our student-athletes give that same effort in their academics,
athletics and making themselves the best people they can be. </span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">We will
also ask our donors and fans to give great effort in supporting the
University of Arizona. It will be our goal to be the best overall
athletics department in the Pac-10 and consistently one of thetop 10
programs in the country. That cannot happen without great effort on our
part and great support from our fans. It will take all of us pulling in
the same direction. We need you to market and promote the
University of Arizona every opportunity that you get andALL of us need
to be doing that together. We will be communicating with you regularly
about steps we all can take to be involved and promote the University of
Arizona. </span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">We are in
the experience business. We want the best possible experience for our
student-athletes so that the best student-athletes in Arizona and the country
want to become a Wildcat and stay engaged after they graduate. We also
want our fan base to have a great experience and, because of that, we will
insure that you receive excellent customer service when interacting with our
ticket office, Wildcat Club and every other part of our department, as well
as our athletic venues. </span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">You also
will hear from us on a regular basis through social media networks like
Twitter and Facebook. In fact, I would encourage you to follow me
personally on Twitter at
http://twitter.com/Greg_Byrne
and on Facebook at
www.Facebook.com/GregByrneAD.
</span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">We soon
will begin writing a weekly blog/email to our fan base. This will be a
short piece that will address issues and subjects within our athletic
department on a weekly basis. In my next email, we will include information
on how you can become a permanent part of this weekly email list. All
my weekly email communications will be archived on
http://arizonawildcats.com/adblog.</span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">Thank you
for taking the time to read this and please share with others that you feel
would enjoy getting updates from me and Arizona Athletics on a regular basis.</span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">Bear Down!</span></p>
<span style="font-size: 10pt; font-family: "Arial","sans-serif";">
</span></p><p style="margin-bottom: 12pt;"><span style="font-size: 10pt; font-family: "Arial","sans-serif";">Greg Byrne
Director of Athletics
University of Arizona
[email protected] </span></p></td></tr></tbody></table>