A very detailed, much more accurate analysis of how the Core 8 actually rate on TV without OU/UT:
small sample excerpt of article:
Mandel used a combination of games on ABC, ESPN and ESPN2. FS1 was omitted from his comparison as (1) the AAC doesn’t appear on that network and (2) it’s generally a poor performing network that is worse than ESPN2 and barely does better than ESPNU.
When you look beyond 2018-2019 the, the remaining eight Big 12 teams outpace the AAC here by a good margin of around 60% overall and outpaces the league on each network.
When you add FOX broadcasts, it becomes 75% more viewers. I included FOX as it’s received 13% of the remaining eight’s top 23% of inventory. ESPN and FOX split television rights and typically slot the best games on ABC or FOX usually.
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When we look at league games from 2012-2020, we get the following:
Oklahoma State ranks first for obviously reasons including never having the poor ratings associated with missing a bowl in that span and some strong teams in 2013, 2016, 2017 and 2018.
Baylor comes in second with TCU & WVU right on its heels.
Tech and KSU follow them while ISU and especially KU rank further down due to how much of the sample range was spent with losing seasons.
KU didn't make a bowl in that time and ISU made it only four of the nine years.
Stop the Slander: AAC TV viewership doesn't equal to the Big 12 remains
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small sample excerpt of article:
Mandel used a combination of games on ABC, ESPN and ESPN2. FS1 was omitted from his comparison as (1) the AAC doesn’t appear on that network and (2) it’s generally a poor performing network that is worse than ESPN2 and barely does better than ESPNU.
When you look beyond 2018-2019 the, the remaining eight Big 12 teams outpace the AAC here by a good margin of around 60% overall and outpaces the league on each network.

When you add FOX broadcasts, it becomes 75% more viewers. I included FOX as it’s received 13% of the remaining eight’s top 23% of inventory. ESPN and FOX split television rights and typically slot the best games on ABC or FOX usually.

...........
How did each Big 12 school stack up from 2013-2020?
When we look at league games from 2012-2020, we get the following:

Oklahoma State ranks first for obviously reasons including never having the poor ratings associated with missing a bowl in that span and some strong teams in 2013, 2016, 2017 and 2018.
Baylor comes in second with TCU & WVU right on its heels.
Tech and KSU follow them while ISU and especially KU rank further down due to how much of the sample range was spent with losing seasons.
KU didn't make a bowl in that time and ISU made it only four of the nine years.