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<blockquote data-quote="Buckaineer" data-source="post: 131983410" data-attributes="member: 1428007">The BIG 12 schools were getting the third best tv ratings out of all the conferences.Of course the naysayers will say that Texas and OU drove those ratings but that isn't really accurate since the opposing schools also delivered viewers in those games.&nbsp; Also, one would expect that each BIG 12 school is going to attempt to land OOC games that could deliver similar ratings.&nbsp; The conference will also try to get some prime time games somewhere to drive better ratings--hard to rate at the top when you have so few of those to date.Another thing to consider is that tv rights are going UP.&nbsp; The Big Ten is projected to go up from like $400 million to maybe over a billion $$$. So, the BIG 12 schools aren't going to be negotiating based on what they got in a contract signed in 2012, they will attempt to negotiate on what the going rates are.&nbsp; The remaining BIG 12 schools didn't rate less than half of what the Big Ten schools did on a per school basis, but even if they rated HALF, then their rights should double from where they are right now.&nbsp; That would put them ahead of ACC schools which won't renew until the 2030's and it may put them ahead of the PAC--of course the PAC has a rights negotiation coming up themselves, but they haven't rated as high as the remaining BIG 12 schools either.&nbsp; They certainly can't claim the remaining BIG 12 isn't competitive as the new and existing schools have lots of wins over the other P5 schools for several years running.But it will be a challenge, especially if ESPN and FOX aren't in the running.&nbsp; We will just have to see how it works out in a few years and see if more realignment also happens.</blockquote>

[QUOTE="Buckaineer, post: 131983410, member: 1428007"] The BIG 12 schools were getting the third best tv ratings out of all the conferences. Of course the naysayers will say that Texas and OU drove those ratings but that isn't really accurate since the opposing schools also delivered viewers in those games. Also, one would expect that each BIG 12 school is going to attempt to land OOC games that could deliver similar ratings. The conference will also try to get some prime time games somewhere to drive better ratings--hard to rate at the top when you have so few of those to date. Another thing to consider is that tv rights are going UP. The Big Ten is projected to go up from like $400 million to maybe over a billion $$$. So, the BIG 12 schools aren't going to be negotiating based on what they got in a contract signed in 2012, they will attempt to negotiate on what the going rates are. The remaining BIG 12 schools didn't rate less than half of what the Big Ten schools did on a per school basis, but even if they rated HALF, then their rights should double from where they are right now. That would put them ahead of ACC schools which won't renew until the 2030's and it may put them ahead of the PAC--of course the PAC has a rights negotiation coming up themselves, but they haven't rated as high as the remaining BIG 12 schools either. They certainly can't claim the remaining BIG 12 isn't competitive as the new and existing schools have lots of wins over the other P5 schools for several years running. But it will be a challenge, especially if ESPN and FOX aren't in the running. We will just have to see how it works out in a few years and see if more realignment also happens. [/QUOTE]

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