On <span class="mw-formatted-date" title="2005-10-01"><span class="mw-formatted-date" title="10-01">October 1</span>, 2005</span>, in a game that Ron Franklin was calling along with Bob Davie, sideline reporter Holly Rowe lauded Purdue defensive coordinator Brock Spack for using all three timeouts on defense despite trailing by four touchdowns late in the game. "If the coaches are giving up," Rowe added, "what does that say to the players?" Franklin responded: "Holly, it's not giving up. It's 49-21, sweetheart."</p>
In response to that, Mo Davenport, senior coordinating producer for college football said, "It was an inappropriate comment, and we've communicated that to Ron. There's never a reason to say something so mean-spirited. Ron apologized. We dealt with it internally."</p>
Many believe this was the cause for Franklin's demotion from the ESPN primetime game to the ESPN2 primetime game.
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