Big 12 commissioner Brett Yormark says 'digital will play a role' in future TV deal
excerpt:
The conference needs to be younger and hipper as he said in July, and with that comes contemporizing things. Likely a better digital presence is in line with whatever television deal is reached in the future.
“Not that I have a crystal ball, but as I look forward digital will play a role in what we do,” Yormark said, “but obviously you reach younger consumers in a different way today. But being on a big platform that can give you the broad reach that they provide and the cross-marketing and the promotion is critically important.
“For me, there’s a huge future with ESPN and FOX and if we can complement those two partners with something additive it seems to make sense.”