The issues are really in two buckets, IMO (unless you want to paint the incentive to lose with a racial tint). Focusing on the "pay for losing" allegations, how is that terribly different from point shaving scams of the past? With the NFL deep in bed with legalized sports gambling, this could be very explosive. You have the whole "integrity of the game" and valid points about the players/coaches lower on the totem pole who are essentially trying out each week for the continuation of their careers. Those efforts are cut off at the knees when an owner is behind the scenes orchestrating losses. But think of the broader gambling implications. If I were Ross and the NFL, I'd be really worried about the government sticking their nose into this business. Do their gambling partners want to be potentially blindsided by a small circle of people who might have intel on strategies to throw games and the unexpected bets that might come in?
Ross (like most owners I expect) comes across as a real entitled dirtbag and if the league had any integrity he'd be forced to sell should all this be true. The complexities of the league wanting to investigate something that is wrapped up in a suit where they are the defendents is another issue. Like the WFT stuff I expect them to circle the proverbial wagons (not just in Buffalo) and protect their own.