Simply for the reason that "face value" in no way represents what those tickets cost. The majority of our tickets have a face value of $34.26 which in no way is what that ticket actually costs. I consider BC donations to be a part of the cost of season tickets. Club level, chair backs, etc. require much more cash to buy than 15 yard line tickets where you can't even see the new jumbo-tron and they all have the same face value.