Can't speak for what you're paying for Cable One, but it's always been my experience that any folks complaining about DirectTV costs have never taken the time to pick up the phone and call them. Yes... their discounts are almost always for a limited time, but once/yr I give them a call to tell them what ATT, Comcast, etc are offering, and once/year they make it right.
I've got about $70 in total discounts now, and the guy from last year even told me about this one. Even if you already have another internet service that you're happy with, go ahead and tell the Direct service rep that you want to go with one of their internet partners. They'll automatically apply an endless $15/month bundle discount to your account, and then when the sales guy for the internet company calls you to set it up, just tell him that you've changed your mind. You'll end up not changing a thing, but the discount will remain.
Anyway, it takes about 20 minutes each year but ultimately, I'll end up with one of the better tiers of channels, Sunday Ticket, and HBO for ~ $60/month. If anyone can beat that, more power to them, but I don't think that anyone else offers Sunday Ticket so it's a moot point for me