Just found the excerpt for the Athletic.
Whatever the case, doesn’t sound like he did a good job advising on being realistic and quick in what was a zero sum game with media companies pinching pennies.
From the article:
The first sign of trouble passed largely unnoticed: Whereas then-brand new Big 12 counterpart Brett Yormark brought in the big guns — WME Sports and IMG Media — to work on the league’s media strategy, Kliavkoff hired a boutique firm, Sports Media Advisors, run by a guy named Doug Perlman. It just so happens Kliavkoff and Perlman were classmates at University of Virginia law school. Within months, the Big 12 and its schools, whose current contract runs a year longer than the Pac-12’s, managed to jump the line and secure extensions with ESPN and Fox that gobbled up potential time slots and put a target — $31.7 million per school — on the Pac-12’s back.
Signs of trouble began leaking out last fall. Kliavkoff and his advisers reportedly opened talks with ESPN and Fox asking for an entirely unrealistic number — closer to the SEC’s than the Big 12’s. He naively held out hope the UC Board of Regents would block UCLA’s exit. And to the befuddlement of media consultants everywhere, he insisted on completing a deal
before inviting potential new members, leaving San Diego State and others hanging in the wind.