Obviously you don't understand economics and/or business so...
Mattresses are a 9 B(with a B)illion dollar industry in the states. 40million units sold.
Lexington has over 120k households that we'll say has an low average of 2 beds in it. Without factoring in hotels and such in Metro Lex that is minimum of 250k beds. Replace them at your average of every 5 years. 50k mattresses per year.
These companies spend large sums of money for advertising for a reason and it's not to lose money in dying market. American's have more money to burn right now than the past 8 years. I'd say they're doing just fine.
I fully understand the magnitude of the industry, i work on hotel designs, those people don't run down to your local Sleep Outfitters to buy their mattresses. They have corporate accounts. My point was how do they justify all of the storefronts and showrooms on every street corner? When I was shopping there were never more than two other people in those stores at the time, if that. A couple of times we were the only ones in there. We shopped several stores because they were all within eyeshot of each other.