Scott Frost is a Nebraska guy and about 10 minutes after he got the UCF job, he answered the question of "why UCF?".
The answer was simple, he runs a Chip Kelly type of offense, and UCF has access to those type of athletes.
This might be me, but I would think that Chip Kelly would have that attitude x100, and he'd take one quick look at the 500 mile radius and figure out that he'd have a heck of an easier time at a coastal school running *his style* of football.
The only way Kelly comes here is if
1. The State of Nebraska loses any sort of moral hazard over his recruiting violations
2. The UNL AD pays a couple boatloads of money
3. Chip Kelly changes his style of offense to better suit what he has available here.
Someone can say "well Chip Kelly *could* work as hard as Mike Riley to recruit and probably have better results because he's Chip Kelly", and that's precisely my point. Chip Kelly being Chip Kelly, will take UCLA's 12 million and not have to work nearly as hard as if he took our 12 million.