Take out the dumb catch phrase and sounds like we have a winner for season ticket promos.
The concept of differentiating ourselves and making us more identifiable is a good idea. Quality marketing is money well spent - I won't dispute that. But, here's where I get off the marketing bandwagon -- the only real way we can make ourselves identifiable is to consistently win on a national scale. All the clever catch phrases, branding, etc. will only get you so far and won't make MSU a recognizable product by itself. Traditions are sacred ground in college football and they simply can't be created overnight without looking a forced and/or desperate way to create a new identity - especially in the SEC. Innovation might work for somebody like South Alabama where they are fresh on the scene. But, for a program that's been around for a century playing amongst other programs that have been around for a century, we can't just make new **** up without being laughed at. It's a nice theory, but won't work in practice.
Hopefully, this is an easy fix and we can use the rest of what the marketing firm came up with and just forget that phrase ever came up.
The concept of differentiating ourselves and making us more identifiable is a good idea. Quality marketing is money well spent - I won't dispute that. But, here's where I get off the marketing bandwagon -- the only real way we can make ourselves identifiable is to consistently win on a national scale. All the clever catch phrases, branding, etc. will only get you so far and won't make MSU a recognizable product by itself. Traditions are sacred ground in college football and they simply can't be created overnight without looking a forced and/or desperate way to create a new identity - especially in the SEC. Innovation might work for somebody like South Alabama where they are fresh on the scene. But, for a program that's been around for a century playing amongst other programs that have been around for a century, we can't just make new **** up without being laughed at. It's a nice theory, but won't work in practice.
Hopefully, this is an easy fix and we can use the rest of what the marketing firm came up with and just forget that phrase ever came up.