for a big screen on the north end for other things? The big sucker we have on the south end is visible from everywhere. I don't see the need for one on the north end. At least there is one on the artist conceptions.
Advertisements and other media pay for those boards (Learfield paid for most, if not all of the current one, if I'm not mistaken). If it's being constructed, it's going up with the idea that it will make money, not just for ***** and giggles.
I heard tsun was going to put up a second board but they would have had to cut their recruiting (hooker and vehicle) budget to do that and decided not to.