MUW tried to change its name to Reneau University, named after notable alumna Sallie Reneau, but the state legislature voted against it. I have quite a few female relatives who went there and taught there so I grew up hearing a bit about it. Mary Wilson Hall on campus is named after one of my great great aunts.
Going to both schools is nothing new. My mom and both of her sisters all started at MUW (they still refer to it as MSCW) and graduated from MSU. More recently I had a friend graduate from the culinary program at MUW and it was a benefit to her to easily transfer her MSU credits.
I'm in favor of merging the two universities because as online education becomes ever more prevalent schools like MUW are going to have a hard time surviving. Or perhaps they'll try something else. I grew up in Athens, AL and we have both the oldest institution of higher learning in the state, Athens State University (founded 1822), which, like the W, was a girls-only school until 1931 when it became co-ed. It's unique today because it's the only 2 year junior/senior university in the state. They have a comprehensive agreement with Calhoun Community College for students to go there for the first two years, then transfer to ASU for their degree. Perhaps an arrangement like that with some of the better community colleges (like ICC) might be a possibility.