thought about this the other day, there is a possibility that the playoffs and Super Bowl do not add significant value to the Cowboys franchise.
53 players on each of the 4 teams last weekend got $69K extra. Super Bowl winning players get +$157K and Super Bowl losers get +$82K extra. IR players get $41.5K each game. Players do not get paid any base salary during the playoffs, although a select few will have performance bonuses in their contracts.
Most a team would have to pay would be $3.6M each game in the playoffs and then the super bowl winning team pays $8.3M. The home team gets revenue from the gate, concessions and merchandise sold at the game but that accounts for only 1.25% of the revenue.
So you see where I am going with this. It probably benefits Jerry Jones more to not win in the playoffs and not in the Super Bowl that to be out up to $19M to $20M.
Yes endorsements for the teams is huge money but those contracts are done prior to the Super Bowl and locked in I am guessing, I don't think you could raise those rates.
I know I'm missing items like travel, lodging, coaches bonuses/salaries. Would be interesting to see it all listed out. Bottom line is that NFL owners make a killing, an absolute killing. Who knows what the NFL pays out to playoff and super bowl teams as part of the TV deals.