the normal ncaa infractions penalize the school and other players as well (albeit in a round-about fashion), so now its just a question of acceptable severity. any penalty affects all levels, but to different degrees, and ultimately, the institutions are the ones that have the MOST control over the situation. is it a perfect solution? no....but something has to change and if a few schools have to get hammered to make a point, im fine with that.
in parts of the middle east under sharia control, the penalty for theft is having your right hand cut off. businessmen in the parts middle east have been known to leave their wallets on restaurant tables for hours to "save" their spot for later in the evening, without fear their wallet will be stolen. from the perspective of a thief, its a case where risk >>>>> reward which results in very little theft. that principle applies here as well.
the ncaa has to have a heavy hand to reestablish some semblance of respect. regardless of the penalty, the only way to stop it is to tip the risk-reward balance in the ncaa's favor and for that to happen, their balls have to drop. either it needs to be a free market where the deep-pocket teams buy players and national titles year-in-and-out OR they need to severely enforce the rules already in place in a manner that very few teams, players, and boosters are willing to take the risk. If a one year death penalty is too harsh, perhaps the scholarships get quartered or halved....i dont know. to me, its got to be heavy, almost insurmountable, in the short-term, in order to be effective. how many of us would regularly speed on the highway if the penalty for speeding was mandatory imprisonment for 6 months or a $20,000 fine? not me....but if the penalty for speeding stays the same, if i get clipped every other year or every two years or so for a few hundred bucks, meh, i can swing that.