but not in the normal way. I mean it in the way that if you take a Band-Aid off, you want to rip it off quickly, which causes less pain in the long run. If you do it slowly, it hurts more and takes longer.
I don't know where you stop, but I think we should've sat down in about the mid-90s when they first started this process. They should've gathered all the best marketing minds the school had to offer and had a complete re-branding plan. Whether you re-brand to include the name Rebels or not. Whether you kept the name Ole Miss or not, whether you changed the mascot, whatever, it should've been done in one swoop. Make the decision on what needed to change. Change it with an immediate implementation plan and move on. However, for years we've been miserable at marketing. I think we're starting to make strides in a positive direction on that front, and I feel like for the first time in a while, we're on the right track with our marketing plan for athletics.
I can live with just about any of the changes personally, because the symbols aren't that important to me, and I can understand if things are an issue that they need to be changed for the better of the university in the long run.
I just wish there had been more thought to the process along the way, instead of having an issue come up every few years and re-hashing the same sentiments over and over. Just my opinion. I don't think the term "Ole Miss" has any negative connotations these days, and therefore I see no reason why that should ever have to change. I could see an argument for "Rebels" being changed. However it is done though, I don't think it makes sense to do it in pieces here and there. It should've been done as part of one process. Re-define what needs to be re-defined and then move forward.