I saw ESPN making a big deal of this. Honestly, if the World Cup was every year and not every 4, I think the ratings would be much, much lower. Every 4 years is just enough for American fringe fans to give a ****. Just like the Olympics. Hell, I think the X-Games ratings are suffering from a bit of overexposure. It used to be a once a year ordeal that I would watch. Now it seems like twice a month I'm seeing people doing backflips on snowmobiles. For that reason, I don't get amped up for the big X-Games event.
Absence makes the heart grow fonder...