Serious question: Can somebody explain to me the marketing reasoning behind the hashtag stuff? I'm not criticizing, I just don't understand it. And I'm an avid twitter user. Check my twitter feed dozens of times a day.
Is it for people that are on the web while watching the game and they can search #hailstate and see all the tweets about the game? Or is it to get non-fans to look up the hashtag on twitter and see good things about MSU? Or is it about trying to get a trending topic on twitter? I seriously don't know the marketing benefits behind this.
And don't say it's just something unique. We could just as easily put "Hail State" or "Snow Bowl '12" without the hashtag.
Is it for people that are on the web while watching the game and they can search #hailstate and see all the tweets about the game? Or is it to get non-fans to look up the hashtag on twitter and see good things about MSU? Or is it about trying to get a trending topic on twitter? I seriously don't know the marketing benefits behind this.
And don't say it's just something unique. We could just as easily put "Hail State" or "Snow Bowl '12" without the hashtag.
