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About 10 percent of Division I colleges currently have athletic directors with backgrounds in business rather than college sports. Nine out of the 65 institutions that make up the so-called Power 5 conferences have hired executives to run their sports programs. Glenn Wong, a sports management professor at the University of Massachusetts at Amherst, said the number of schools may still be relatively small, but they’re part of a larger trend.
“The trend is that schools will now consider athletic director candidates with nontraditional backgrounds,” Wong said. “In fact, they may even seek them out. But institutions vary considerably in terms of what they are looking for in an athletic director. It can vary from one hire to the next. For example, an athletic director may be brought in to clean up after an NCAA problem, and the next hire may be someone with strength in fund raising."
Before becoming athletics director at the University of Southern California, Pat Haden was a partner at a private equity firm. Michigan’s new interim athletics director is the former executive of a large furniture company. Even the current commissioner of the Pacific 12 conference had never previously worked in college sports."
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https://www.insidehighered.com/news...s-directors-business-backgrounds-results-vary