How does it help us in the least that Auburn is going to play for the national championship? I have friends who swear that it helps us in some way but I honestly dont see it. I mean 7 straight bcs champions and we still havent finished above 4th in the west. I know more money for the conference as a whole and bragging rights as the best conference but them being in the championship isnt going to help us in any way on the field.