Understand your question but for me, the answer lies in society. I just happen to come from an era where a handshake meant something, being loyal, doing a good deed for a stranger, all because it is who you are inside. Today we have turned into a "me, me' first society and looking at this NIL, what would you do if you went into Malones with your wife, order their top of the line steaks and when you got them, they were tough, your waiter was bad, you been eating without anything to drink waiting on your server to refill it.
You would complain. You would not want to pay for your meal.
You pay some kid 2-3 million to play basketball/football or whatever and they play like crap, whey as a fan who paid several hundred dollars for tickets are you not entitled to a refund?
It's called accountability. That is what lacking in this NIL landscape.
In a free market, you give bad service and people will stop coming to your place. Players who demand this sort of pay should be held to the same accountability as the guy who goes to work in the coal mine, steel mill, assemble plant, etc.
We give 2-3 million to a player who is only going to be here one year and only here for the money but the student who is going to school to be a specialist in say, physical therapy and goes thousands of dollars in debt to pay for that education and one day could be the person who helps you get back on your feet. Why not pay them as well?