I've been getting up a little early before work for years to watch Sportscenter and see highlights of games, used to love it during baseball season. But damn if the show hasn't gone to ****. The Braves highlights were 30 seconds long and most of it was about the bat that they caught on the field last night. Team with the best record in baseball gets crap for coverage. The Dodgers sure as hell got plenty of air time and they were playing just a crappy team the Mets
http://www.theatlantic.com/magazine...ost-valuable-network/309433/?single_page=true
One of the loudest criticisms of ESPN is that its aggressively mainstream approach creates a sycophantic celebrity culture built around the biggest stars and juiciest plots, from the agonies of the L.A. Lakers, to the scandals of Tiger Woods, to the postmodern dramedy of Tim Tebow. But according to Elberse, the company’s superstar culture is the best strategy for a fat-headed world.
“It’s not different from People realizing that there are only five celebrities who really sell [magazines], so why put anyone else on the cover?” she said. “It’s Hollywood making more movies with Marvel characters. It reduced the risk, and it works.” The company’s core strengths stem from a superstar-first approach to sports news. Essentially, ESPN is in the business of building athletes into superheroes, because, like Walt Disney Pictures, it is in the business of building blockbusters.
http://www.theatlantic.com/magazine...ost-valuable-network/309433/?single_page=true
One of the loudest criticisms of ESPN is that its aggressively mainstream approach creates a sycophantic celebrity culture built around the biggest stars and juiciest plots, from the agonies of the L.A. Lakers, to the scandals of Tiger Woods, to the postmodern dramedy of Tim Tebow. But according to Elberse, the company’s superstar culture is the best strategy for a fat-headed world.
“It’s not different from People realizing that there are only five celebrities who really sell [magazines], so why put anyone else on the cover?” she said. “It’s Hollywood making more movies with Marvel characters. It reduced the risk, and it works.” The company’s core strengths stem from a superstar-first approach to sports news. Essentially, ESPN is in the business of building athletes into superheroes, because, like Walt Disney Pictures, it is in the business of building blockbusters.