What do some of you think they're trying to do? Exactly that! The reason we've never had something (besides baseball ms) "stick", is because we've never ever had an entire package of trademarked logos/wordmarks. As I've said a million times on here, get used to this new package. Its the exact reason that some of y'all are bitching about, that we FINALLY paid to have something of our very own. You may not get it now, but 10 yrs from now, our marks will eventually be iconically familiar. You just have to start somewhere, folks. Take extreme comfort in the fact that our new administration has taken notice and faced fixing the logo complaints that State fans (including yours truly) have complained about over the years. Now, it wont matter from now on which apparel company we sign with (adidas, nike, under armor, etc...) we will NOW have the same logo(s) on any one of them. Up until now, the apparel company would "come up with something" for us. So nothing was ever constant.
I totally and wholeheartedly agree that should've requested an interlocking MSU/MS. ...and a "Bulldogs" wordmark. Me being a designer myself, I wasnt crazy about the dog-head & dog-huMp logos, but thats because bulldogs are my specialty and i'm bias. On the other hand, I was stoked that we did take the plunge into the future.
oh, and we wouldn't want the same logo as Montana State University, would we?