The live look in at the STL/BOS WS Game...
Ads and commercials aside, I am all for live clips of sporting events around the country being shown on the jumbotron when used appropriately. However, prior to Kentucky's final possession, we were showing a live look in to the MLB World Series game. We are in the final minutes of an SEC football game and we are showing a MLB baseball game on our jumbotron. I thought that was pathetic. It is one thing if the live updates come during pregame or half time. But for it to come just prior to the final possession of a game tying drive is comical. It came across as: "since no one gives a damn about our game, here is a live look at a baseball game in the 6th inning." Then again, I guess its better than another Chevron Techron ad.
And yes, the video board is certainly under utilized as it relates to relaying game related information to the audience. Each replay on the board has a display ad and all dead periods of the game are sponsored Bullock Toyota. It is annoying and completely detracts from the experience. It is hard to mess up a replay board and sound system, but we have effectively managed to do so in both the Hump and DWS.
I certainly understand the importance of generating additional revenue, but it should not come at the expense of detracting from the gameday atmosphere.
It also makes no sense why simple stats aren't displayed throughout the game.