He loves the game, has great skill, he's fun to watch and his enthusiasm has spread to the rest of the Knicks. Can that continue over a long season? Who knows. But the NBA may have found a new face for a while. A Harvard educated (he has a econ degree--not an easy degree) and doesn't have chip on his shoulder. Several years ago the NBA decided to embrace a hip hop attitude. They were probably thinking along the lines of Will Smith, the Black Eyed Peas and even the macho and interesting lyrics and style of LL Cool J. Turns out, many players decided to adopt the hyper masculine posture and angry nature of gangsta rap and the NBA began to hemorrhage fans and money. So much for what the Dr., Magic, Bird, and Jordan built. Don't underestimate the popularity of players like Wes Welker, Danny Woodhead, Peyton Hillis, players overlooked by major colleges but ones that seem fine for the NFL. They're players average NFL fans can relate to. The NFL changed and even abandoned its flawed mindset to open the head coaching ranks to black coaches. Maybe the NBA can learn not to underestimate the skill and marketability of young men not typically considered as suitable for the NBA. Less Baron Davis (has he ever been a team player?) and players in the Iverson mold and you might regain interest from fans who fled years ago. I don't think yet another Kobe fadeaway jumper is enough.