Something that the other guys (Brassel and Singleton) are receiving. Is that attention, money, extra trips, hostess action? Or all of the above. Most, pretty much all of these four star guys, think they are going to make it to the NFL. Just like every basketball recruit is going to the NBA. I don't think they care near as much about the college they choose as the fans do. Just look at Tyrelle Pryor, he sold items that any fan would cherish for a tattoo.
So what are Brassel and Singleton getting that Morrow is not, and how do we make sure he gets it? That is what it will probably take.