Kevin Sherrington: What the Big 12 needs

43rd Parallel

Active member
May 29, 2001
56,215
312
83
AN EXCERPT:

The usual suspects include Cincinnati, Central Florida, Memphis, Houston and SMU, the latter pair leading nostalgia for the old Southwest Conference. But none moves the needle as it relates to traditional football power, large fan base or a desirable TV market you don’t already own.

LINK