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LOCKED - Goodness - the season ticket commercial

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stateskills

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May 23, 2006
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Just because everyone else sucks, doesn't mean it's okay for you to suck too. I would love to see these models. And, then burn them.

TV used to be challenging to get right, because it was really expensive to produce. It's not anymore. Know your target. Stay on message. Find the emotion. Simplify.
 
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Shamoan

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Jun 27, 2013
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nothing gets me more pumped up about the season than watching a guy watch a game from his living room.

some guy wearing a suit purchased from jcpenny: "lets not show direct footage, lets show a guy watching direct footage."
other people wearing jcpenny suits: "great idea"

high 5's all around the boardroom...and there was much rejoicing.
 
Shmuley

Shmuley

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He demands merlot-colored seating. Otherwise his *** is at the house.
 
aTotal360

aTotal360

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Nov 12, 2009
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Robbie Coblenz (sp) at Broadcast Media in Starkville has the capabilities to produce a quality spot. The biggest problem is the people that are signing the checks also think they should do the story boarding. They want to create a commercial they like. Not one that the consumer would like.
 
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stateskills

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May 23, 2006
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Sometimes you have to save the client from themselves. It's an incredibly important part of the job.
 
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Dogariffic

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Aug 21, 2012
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Sometimes you have to show them the way....not talk it......build it. Visualising concepts is the most difficult thing for some to do.
 
aTotal360

aTotal360

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Yup. I've worked in tv/marketing my entire life. Unfortunately, you can only do this with certain clients. The worst is when an agency is pitching the crappy ideas yet they have full control of the budget you want access to. You are stuck between a rock and a hard place.
 
Lettucexxxx

Lettucexxxx

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Oct 16, 2012
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I watched this while taking a ****...needless to say I was able to wipe my *** immediately.
 
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godlluB

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Sep 24, 2012
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Shamoan said:
that guy has something up his sleeve. his significant other is far too good looking for him, he puts full slices of cheese on his hotdog, he watches games at home while his wife is off tailgating and such........
Click to expand...

FYI, They are a married couple in real life. Marcus and Krista Vowell. He is definitely mounted up.
 
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Shamoan

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Jun 27, 2013
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does he put kraft singles on his hotdog (specifically in the order of bun, dog, slice with no other condiments) in real life? that is just really throwing me off. i find it hard to believe and the direction/concept of the commercial is totally undermined by the appearance of the seemingly misplaced cheese as the lone star of that hotdog. it just seems a cruel end to the unnamed parts of a pig that have already gone through so much.
 
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stateskills

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May 23, 2006
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This scenario you just laid out annoys me because it's probably true.

Selling college football is simple.

You go to games for the moments, for the people and to be a part of something bigger than yourself.

It would be incredibly simple to build spots around big moments. The pick six from the Bama game a few years ago. The egg bowl fumble. Or any other awesome moment when you had to be in the stadium and if you weren't you were pissed at yourself for the rest of your life. If you can't license game footage, you could still do a whole series of 15 sec spots with minimal production costs - just overlay the radio audio with shots of fan reactions.

If you're not into the experience of college football, then comparing attending a game to watching it on your TV at home isn't going to move the needle. Nobody watched that commercial and said, "You're right. My TV, my la-z-boy, and my house suck. I'm buying tickets."
 
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Optimus Prime 4

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May 1, 2006
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I go dog and cheese only often, but as mentioned, the cheese goes under the dog, and surrounds the dog in cheesy goodness. A stripe of sriracha down the dog also is tasty, but fark ketchup and mustard ruining my delicious extra pig parts in nitrates. I have been known to get the cheese stuffed dogs, but I'll still put a slice with them too.
 
aTotal360

aTotal360

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Nov 12, 2009
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I think there are 2 layers of licensing to cut through when it comes to footage: 1) network licensing fees 2) SEC licensing fees.
Even if we use our own footage (non netowrk) that the Ath Dept shoots for internal use, I think we would still have to pay a royalty to the SEC since it is footage of an SEC event. But like you said, you have to pay to play. In the grand scheme of things, it would pay for itself if executed properly.

You have to sell "being there". This commercial tries to do it, but doesn't do it that well.
 
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Shamoan

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Jun 27, 2013
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i tried the cheese infused ones once, but it wasnt my cup of tea.

btw, i think there is a new hotdog brand out. "park's finest". they look delicious. i saw a commercial the other day and made a mental note to give these a try.

 
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Shamoan

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Jun 27, 2013
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agreed, they gotta sell the sizzle (probably an overplayed stereotypical thing for me to say, but its true, especially in this case). the tailgating, the atmosphere, the lead-up, the sea of maroon, the pregame buzz (crowd and drink), the smells, the smoke of grills, the clang of 10,000 bells in unison, all culminating with the kick of the ball. that is why you go to games and something you cant replicate at home. that was the assumed message, but like you said, you go for the moments.
 
DawgatAuburn

DawgatAuburn

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Apr 25, 2006
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Welcome to the board. Gonna lock this since it's nearly a month old, but keep on posting.
 
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