Logos, LSU baseball, marketing......

[OG Goat Holder]

So ya'll here me rant all the time about the logos and crappy branding we do, right? Ya'll have heard me say many times that I do not care what individual uniforms look like (as long as baseball keeps the M over S), right? Ya'll have also heard me say we need to keep the current block banner M-State, the official university logo, as the overarching logo of the athletics department?

Well, we all agree that LSU is one of the best branded programs in the country, right? We also know that their baseball is likely the top overall program, right? Behold:

They still prominently display their school's official logo, even in baseball:





.......while still keeping their recognizable baseball logo:



Beyond that, they recognize the benefit of their official logo, as they still use it as the main theme in other sports and on their website:



That is all I've ever meant by this whole deal. If LSU is smart enough to do it, we should be too. Instead, we take away our main logo, and plaster script State all over the place.

 

[jethreauxdawg]

What do they display on the 50 in their football stadium?

 

[BulldogBlitz]

 

[dawgstudent]

I could argue it all says LSU but we have State, M-State, MSU, Mississippi State on all of our athletic gear.

 

[bulldoghair]

So ya'll here me rant all the time about the logos and crappy branding we do, right? Ya'll have heard me say many times that I do not care what individual uniforms look like (as long as baseball keeps the M over S), right? Ya'll have also heard me say we need to keep the current block banner M-State, the official university logo, as the overarching logo of the athletics department?

Well, we all agree that LSU is one of the best branded programs in the country, right? We also know that their baseball is likely the top overall program, right? Behold:

They still prominently display their school's official logo, even in baseball:

View attachment 824329

View attachment 824330

.......while still keeping their recognizable baseball logo:

View attachment 824331

Beyond that, they recognize the benefit of their official logo, as they still use it as the main theme in other sports and on their website:

View attachment 824335

That is all I've ever meant by this whole deal. If LSU is smart enough to do it, we should be too. Instead, we take away our main logo, and plaster script State all over the place.

Sadly, I think the main or official logo has or is being changed to gay &tate.

 

[8dog]

Just because LSU does it doesn’t make it good. But this really isn’t about approach. It’s about personal preference. Some people like the banner M. A LOT of people see it as terrible, corporate or at best average. To me, it looks good on letterhead and a podium. And that’s about it. But it sure doesn’t need to be near the Dude

 

[anon1758050382]

We should phase out the banner M-State and replace it with the script State.

 

[maroontide06]

We should phase out the banner M-State and replace it with the script State.

Why? It's a Paul Gregory baseball logo. The only place it belongs is on a baseball uniform. The M over S is also a baseball logo. Why shouldn't those two logos be exclusive to baseball? All I'm saying is keep the logos where they originated.

 

[golferdog]

Sadly, I think the main or official logo has or is being changed to gay &tate.

The banner M is terrible. Not a fan of &tate either as primary logo. Interlocking or M over S should be THE LOGO. Just my opinion. I don't see the need for different logos for different sports or having a different one for the "administration". Doesn't make sense to me. Just pick one of those 2 and go with it. Makes it more recognizable nationally.

 

[Maroon13]

TBH, I don't even know what LSUs main logo is. They have so many and use many different images and I don't follow them that close to know.

I was looking at the lsu hat logo at the cws and thought it looks very close to what we used in the early 1980s football helmet logo.

Edit to add: I follow college sports closely and there is only a handful of schools that I can tell you their "main logo". And it's because they use that main logo primarily. Mississippi State was one of those schools. However with &Tate not so much.... Alabama is another school that uses so many different images and logos that I don't know what their main logo is and I follow them close. I think Alabamas helmet would look much better with a power A. OM would like look much better with a power M (like Missouri).

anyways, for some schools, such as Georgia and Tennessee for example, that power logo works for everything. AU works great for Auburn across the board. However if Florida went to a power F exclusive, I think that would look bad. Miamis the U works great for most sports. I like it they use a quintessential baseball logo, for baseball. The U wouldn't look so hot on a baseball cap. I like Mississippi State uses a quintessential baseball logo for baseball.

 

[bulldoghair]

The banner M is terrible. Not a fan of &tate either as primary logo. Interlocking or M over S should be THE LOGO. Just my opinion. I don't see the need for different logos for different sports or having a different one for the "administration". Doesn't make sense to me. Just pick one of those 2 and go with it. Makes it more recognizable nationally.

I agree with you. Except that I don’t think the banner M is terrible. But I could accept the interlocking M over S as THE LOGO for sure.

 

[Maroon13]

Sadly, I think the main or official logo has or is being changed to gay &tate.

Zac Selmon has said publicly that MState is the logo of Mississippi State University and &Tate is a secondary logo. Period.

It seems obvious to me, that &Tate was pushed to the forefront to usher in a new era of football with the coaching change, which has happened often over the years but more importantly to sell merchandise.

Selmon also said publicly that skinny MSU was a once off.

 

[ronpolk]

I honestly didn’t know it was possible for a grown man to be so concerned with a logo. We don’t have some iconic brand, so it makes sense to freshen things up every so often to sell more merchandise and have something new. GOAT is the only person I’ve come across one person who thinks it’s some existential change to state.

 

[Bulldog45]

LSU learned the hard way when they went with their Toonces logo and the majority of their fan gear looked like it came from Dollar General.

 

[bulldoghair]

Zac Selmon has said publicly that MState is the logo of Mississippi State University and &Tate is a secondary logo. Period.

It seems obvious to me, that &Tate was pushed to the forefront to usher in a new era of football with the coaching change, which has happened often over the years but more importantly to sell merchandise.

Selmon also said publicly that skinny MSU was a once off.

I personally haven’t and don’t plan to buy any merch with gay &tate on it. I’m sure there are many females that would though. Although I like the M state, I would argue that if they made or pushed the M over S as the more official logo for ALL sports, or at least for football and other men’s sports, that they would sell a lot more then they do now for sure. We suck at football, plus wearing around in public a gay &tate shirt, looks like some sad self humiliation ritual.

 

[DesotoCountyDawg]

I personally haven’t and don’t plan to buy any merch with gay &tate on it. I’m sure there are many females that would though. Although I like the M state, I would argue that if they made or pushed the M over S as the more official logo for ALL sports, or at least for football and other men’s sports, that they would a lot more then they do now for sure. We suck at football, plus wearing around in public a gay &tate shirt, looks like some sad self humiliation ritual.

So the logo is gay. Just how gay is it and what is the gayness factor of just how gay the gay is?

 

[HailStout]

This is different. Their marketing sucks*****

 

[anon1758050382]

Why? It's a Paul Gregory baseball logo. The only place it belongs is on a baseball uniform. The M over S is also a baseball logo. Why shouldn't those two logos be exclusive to baseball? All I'm saying is keep the logos where they originated.

Why are you imposing that the script State logo can't be used outside of baseball, because it originated in baseball (I'm assuming you're correct)? That's a rule you've made up that isn't self-evident.

 

[OG Goat Holder]

We should phase out the banner M-State and replace it with the script State.

As the official university logo?

 

[anon1758050382]

As the official university logo?

I prefer the script State logo as the primary athletics logo. I liked the updated banner in 2009, but over time, I've grown to not like it. I'd be happy if we discontinued it.

 

[OG Goat Holder]

TBH, I don't even know what LSUs main logo is. They have so many and use many different images and I don't follow them that close to know.

Their official university logo is the straight line LSU. https://itservice.lsu.edu/TDClient/51/OCUR/KB/ArticleDet?ID=432

It is sprinkled everywhere, and again, is the overarching symbol. You can use other symbols for whatever you want, but that one is dominant throughout the university.

View attachment 824374

This is different. Their marketing sucks*****

You are just stupid and cannot comprehend the point of this discussion. No one has ever said the dominant logo must be on the helmet (or any uniform). It's probably still BEST.....but not truly necessary.

 

[OG Goat Holder]

Zac Selmon has said publicly that MState is the logo of Mississippi State University and &Tate is a secondary logo. Period.

It seems obvious to me, that &Tate was pushed to the forefront to usher in a new era of football with the coaching change, which has happened often over the years but more importantly to sell merchandise.

Selmon also said publicly that skinny MSU was a once off.

Well I wish he would act on that. &tate is now displayed more prominently (even on the official website). It's on the 50 yard line, softball field (and other places), and there is talk they will replace the big light on the side of the stadium.

 

[OG Goat Holder]

I honestly didn’t know it was possible for a grown man to be so concerned with a logo. We don’t have some iconic brand, so it makes sense to freshen things up every so often to sell more merchandise and have something new. GOAT is the only person I’ve come across one person who thinks it’s some existential change to state.

Because it's important. Branding is important. And our school is intentionally screwing that up and so many of our fans that don't know any better just willingly accept it because it's all in the little bubble.

 

[maroontide06]

Why are you imposing that the script State logo can't be used outside of baseball, because it originated in baseball (I'm assuming you're correct)? That's a rule you've made up that isn't self-evident.

Well if you're going to use one outside of baseball use the one that looks good and that everyone loves. Treble clef tate ain't it.

 

[OG Goat Holder]

I prefer the script State logo as the primary athletics logo. I liked the updated banner in 2009, but over time, I've grown to not like it. I'd be happy if we discontinued it.

View attachment 824375

Well, obviously we fundamentally disagree. But let's say we don't.

I'd rather have that one logo, either banner or script, across everything, rather than having one for each. That's the whole point of this thread and my campaign about this. And yeah I think it should be the banner because we've got about a 30-year track record with it. It's just another damn Miss Stake thing to do to simply start over yet again (with a subpar logo at that).

 

[Maroon13]

Well I wish he would act on that. &tate is now displayed more prominently (even on the official website). It's on the 50 yard line, softball field (and other places), and there is talk they will replace the big light on the side of the stadium.

I would say there is nothing to act on, other than reiterating MState is the logo when asked.

However if they replace MState with &Tate on permanent structures DWS and scoreboards, that is a huge mistake.

I still see MState used in photos and graphics. I see &Tate too. However I am reminded of one graphic espn or sectv is using which is a graphic of all the schools logo in a frame. In that particular graphic you have all these colorful power logos and there is &tate in a white, thin font, Barely noticeable at the very bottom. It's so generic and non descriptive... terrible.

 

[615dawg]

The &tate logo is not a powerful logo. It looks weak. Its cursive writing and feminine. Ole Miss has had the same problems over the years and has tried to go with a block M and a couple other options. The problem we have is that we are choosing this problem.

The 2009-18 version of the M-State (the one with the silver outline) is the best version of the M-State. It looks the best on apparel. It looks the best on a football helmet. It looks the best in print. It was designed by experts that knew this. The silver gave us a tertiary color that we desperately needed.

Someone (Cohen) unilaterally decided he did not like the silver and weakened it. The problem is while it looks fine on a maroon background (helmet, apparel), it looks weaker (looks like its missing something) on white. Non-experts made this change and implemented it.

The &tate script looks great on uniforms, but is weak on other apparel and digitally. As noted above, when it is presented with the rest of the SEC, it is no question the worst looking logo. Looks like we typed State in a cursive font.

The 90s MSU interlocking is strong, and looks great on a football helmet, but it looks dated in this era.

I am probably in the minority here, but I think the answer is to go back to the drawing board and modernize the interlocking MSU.

 

[Maroon13]

So the logo is gay. Just how gay is it and what is the gayness factor of just how gay the gay is?

Not to the Rupaul extreme but not as masculine as Will Truman either ... probably Jack McFarland gay. *

 

[OG Goat Holder]

I still see MState used in photos and graphics. I see &Tate too.

Official athletics website:

However I am reminded of one graphic espn or sectv is using which is a graphic of all the schools logo in a frame. In that particular graphic you have all these colorful power logos and there is &tate in a white, thin font, Barely noticeable at the very bottom. It's so generic and non descriptive... terrible.

Exactly.....so why are you saying you aren't seeing it displayed prominently? You just admitted it's all over TV.

 

[OG Goat Holder]

The &tate logo is not a powerful logo. It looks weak. Its cursive writing and feminine. Ole Miss has had the same problems over the years and has tried to go with a block M and a couple other options. The problem we have is that we are choosing this problem.

The 2009-18 version of the M-State (the one with the silver outline) is the best version of the M-State. It looks the best on apparel. It looks the best on a football helmet. It looks the best in print. It was designed by experts that knew this.

Someone (Cohen) unilaterally decided he did not like the silver and weakened it. The problem is while it looks fine on a maroon background (helmet, apparel), it looks weaker (looks like its missing something) on white. Non-experts made this change and implemented it.

The &tate script looks great on uniforms, but is weak on other apparel and digitally. As noted above, when it is presented with the rest of the SEC, it is no question the worst looking logo. Looks like we typed State in a cursive font.



The 90s MSU interlocking is strong, and looks great on a football helmet, but it looks dated in this era.

I am probably in the minority here, but I think the answer is to go back to the drawing board and modernize the interlocking MSU.

100% agree with everything in this post. And I don't blame them for trying &tate, I mean it was an emotional reaction to the baseball national title. But it should have been contained to only merch, and I'm honestly not sure who was responsible for it. I know Selmon is trying to push it.

 

[paindonthurt]

So ya'll here me rant all the time about the logos and crappy branding we do, right? Ya'll have heard me say many times that I do not care what individual uniforms look like (as long as baseball keeps the M over S), right? Ya'll have also heard me say we need to keep the current block banner M-State, the official university logo, as the overarching logo of the athletics department?

Well, we all agree that LSU is one of the best branded programs in the country, right? We also know that their baseball is likely the top overall program, right? Behold:

They still prominently display their school's official logo, even in baseball:

View attachment 824329

View attachment 824330

.......while still keeping their recognizable baseball logo:

View attachment 824331

Beyond that, they recognize the benefit of their official logo, as they still use it as the main theme in other sports and on their website:

View attachment 824335

That is all I've ever meant by this whole deal. If LSU is smart enough to do it, we should be too. Instead, we take away our main logo, and plaster script State all over the place.

Look its double digit goat talking about how smart he is again!!

$2.9 million.

 

[paindonthurt]

Sadly, I think the main or official logo has or is being changed to gay &tate.

Awesome!

 

[Maroon13]

Official athletics website:

View attachment 824403



Exactly.....so why are you saying you aren't seeing it displayed prominently? You just admitted it's all over TV.

I agree that it is used to much for tv. However MState still shows up on tv graphics. I see MState in many football pics at the practice facility, stadium recruit graphics etc. and all over campus.

However I agree with you. Using &Tate as a primary logo is awful. And we have gone over the many reasons why.

 

[The Cooterpoot]

Using LSU as an example is rich since they've changed their primary logo so often and have multiple primary logos. That abomination of a logo we use was to eliminate all logos including the MoS, but Polk stood up for it and got his way. 17 the banner M! It was shoved down our throats by a sorry *** AD and faculty members and it's killing us on the licensing side because nobody wants to buy that ****.

 

[615dawg]

Gay &tate logo needs to be restricted to baseball/softball only. The tail is a diamond sports legacy thing that dates back to the beginnings of baseball. It looks "okay" on the women's basketball jerseys (but block STATE looks better)

Gay &tate is the worst logo on a football helmet in college football.

 

[The Cooterpoot]

Gay &tate logo needs to be restricted to baseball/softball only. The tail is a diamond sports legacy thing that dates back to the beginnings of baseball. It looks "okay" on the women's basketball jerseys (but block STATE looks better)

Gay &tate is the worst logo on a football helmet in college football.

Give us the interlocking on the football helmet and it's all good with the script as the overall logo. The idea there should be only one logo for all sports was a terrible idea and allowing only baseball to have their own logo was worse. The banner M can hang on the school crap.

 

[615dawg]

Give us the interlocking on the football helmet and it's all good with the script as the overall logo. The idea there should be only one logo for all sports was a terrible idea and allowing only baseball to have their own logo was worse. The banner M can hang on the school crap.

Nothing is going to happen. This administration and our fanbase is back to the antiquated way of thinking from the LT era - "We are poor little Mississippi State and we should be happy to be in the SEC and ecstatic when we win an SEC game." Let's send a postcard out when we beart a 7-5 Alabama team way of thinking.

Selmon cares about being liked by the rest of the SEC athletic directors. At first, it was so he could get another job, but now the real leaders in the SEC have figured out he is not competent so its about being liked - just like LT. This logo fiasco in a time where branding and marketing is more important than ever is a disaster. I'll give Keenum some credit - he was feeling the heat on the baseball hire so he got it done.

 

[OG Goat Holder]

Using LSU as an example is rich since they've changed their primary logo so often and have multiple primary logos. That abomination of a logo we use was to eliminate all logos including the MoS, but Polk stood up for it and got his way. 17 the banner M! It was shoved down our throats by a sorry *** AD and faculty members and it's killing us on the licensing side because nobody wants to buy that ****.

Again, straight line LSU is their primary logo. They wised up to this necessity 20 years ago even though they, like us, were known for their letters "LSU" same as us as "State".

The thing that the idiots like you don't realize is that the banner M gave us the same thing, and we even had a had start on them. LSU wasn't always one of the best brands in the country, but they definitely are now.

Who cares if you didn't like it? You don't like anything. And also, nobody said that each sport can't have their own logo, as long as the official university emblem is still the main theme.

 

[MagicDawg]

The 2009-18 version of the M-State (the one with the silver outline) is the best version of the M-State. It looks the best on apparel. It looks the best on a football helmet. It looks the best in print. It was designed by experts that knew this. The silver gave us a tertiary color that we desperately needed.

Truth. It is excellent for all media, print, embroidery -- it has a square aspect and can fit in all kinds of spaces. It was really a fine update to the ruffled M banner and solved a lot of pixellation issues. Even the weakened version maintained those advantages. &tate is just not good. It feels "good" to some people because it's new, but it is objectively weaker than this logo. Skinny lines, lots of curves and details -- it is asking for trouble in general usage.

 

[Maroon13]

For football, I wouldn't care if State went to a modern MSU logo. I think State does need to adjust it's look for football to differentiate from aTm. We are too similar currently.

State needs to modernize the 1986 uniform. Adding helmet stripes and silver pants. Go with that.