There is no message. They are a year or two sitting in high school and trying to figure out how to get more Facebook friends while letting everyone know their every move on social media like they are a tagged endangered bird. All the sudden they are good judges of football talent and effort? They absolutely cannot be the last one back to the tent, bar, or frat house to miss the opportunity to work on the Sunday hangover. Besides. Who wants to be called out with "damn, you stayed for the whole game?"
Listen to a pack of students if you get a chance to overhear. You would be surprised how short their attention span is in this day and time. Hell at least they show up. UM has had trouble getting them in the gates and away from the fashion show.