I live in Louisville and you should be concerned with what Louisville is accomplishing.
Over the past twenty years, Louisville athletics have advanced at a steady pace. The number of Louisville fans has increased, with the number of Kentucky fans decreasing. In my opinion the Kentucky fans are older and aren't being replaced with younger fans.
Louisville is considered a more appealing choice and their fanbase is increasing.
Maybe during fball season, the UL fandom increases amongst fair weathered KY fans. Not during basketball. Still roughly what? 90 percent of the state bleeds blue?