The 2025 season was the first in which the company’s Out-of-Home audience measurement, which includes sports bars, captured 100 percent of the country.CFB is the Titanic. It's going to take a while before it sinks, but it's certainly hit the iceberg and is taking on water. Those who say otherwise are simply the band playing on while they go down with the ship.
Attendance is down YoY no matter how you slice it, and has been trending down for awhile:
College football attendance declines for seventh straight season to lowest average since 1981 - CBS Sports
Attendance at postseason FBS college bowl game was down 9% from 2024-25
The consolidation into 2 coast-to-coast super conferences, the transfer portal, the loss of traditional rivalries, the lack of interest in bowl games (other than the playoff), the absurd coaching contracts, these all undermine the things about college football that made it special. Regional considerations, school loyalty, tradition, getting attached to players over the course of their career, etc. etc. It's just a money grab. Fans don't matter. Tradition doesn't matter. Performance doesn't matter. Just get paid before the spigot gets shut off.
BORING
“It’s not just organic growth,” said Patrick Crakes, the head of Crakes Media and a former Fox Sports vice president for programming, research and content strategy. “The Out-of-Home (system) is a strong factor.
“The measurement changes have benefitted college football the most because it’s what people leave their homes to watch.”
Nielsen actually made two changes to its measuring system. One is the so-called Big Data + Panel methodology, which includes smart TVs and streaming views. But the impact of Big Data on college football ratings is “nominal,” according to Flora Kelly, ESPN’s senior vice president for research.
“ESPN had our highest (college football) ratings since 2011,” she added, “and without Big Data, we would have had our highest ratings since 2011.
“The part that’s important is Out-of-Home.”
Nielsen has been including its Out-of-Home audience data in TV ratings for years — but only with 60 percent of the TV markets represented, Kelly said. “And it was mostly the larger ones.”
The viewership numbers might not be higher either, they might just be more accurate versus past calculations.