Billboards in the right places are seen by lots of people. We use one in our business, located at the entrance to our local Wal-Marts. Get comments on it all the time. There is quite a number of people who don't spend all day in front of a computer screen or TV. With so much satellite TV, local marketing can be tougher. The billboards are seen by most folks that drive down a road (at least at some point in time). Our athletic department is working the traditional and non-traditional markets. Makes an old fart proud.......