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<blockquote data-quote="Buckaineer" data-source="post: 131739830" data-attributes="member: 1428007">A little more....Right now, ESPN has exclusive negotiating rights because it owns the contract. The idea of bringing those rights to open market has only increased around the sport now that ESPN rode shotgun on the bold and expensive move of Texas and Oklahoma leaving the Big 12 for the SEC. (<a href="https://sports.yahoo.com/big-12-accuses-espn-cease-and-desist-letter-realignment-000611125.html">The Big 12 was mad enough</a> in the wake of losing its two alpha members that it sent ESPN a “cease and desist” letter and alleging in an interview that ESPN “provided incentives” for another league to “destabilize” the Big 12.)The acquisitions of OU and Texas fortifies SEC as the dominant brand in the sport, as it owns the SEC Network and all of the SEC’s relevant television rights starting in the summer of 2024. (ESPN also runs the ACC Network and owns the conference's rights through 2036, but that deal is widely viewed as so lopsided toward ESPN that it’s an impediment for the league’s future.)The notion among many leaders around the sport: Why allow ESPN access to the most valuable set of rights around the sport without other bidders to drive up the price?</blockquote>

[QUOTE="Buckaineer, post: 131739830, member: 1428007"] A little more.... Right now, ESPN has exclusive negotiating rights because it owns the contract. The idea of bringing those rights to open market has only increased around the sport now that ESPN rode shotgun on the bold and expensive move of Texas and Oklahoma leaving the Big 12 for the SEC. ([URL='https://sports.yahoo.com/big-12-accuses-espn-cease-and-desist-letter-realignment-000611125.html']The Big 12 was mad enough[/URL] in the wake of losing its two alpha members that it sent ESPN a “cease and desist” letter and alleging in an interview that ESPN “provided incentives” for another league to “destabilize” the Big 12.) The acquisitions of OU and Texas fortifies SEC as the dominant brand in the sport, as it owns the SEC Network and all of the SEC’s relevant television rights starting in the summer of 2024. (ESPN also runs the ACC Network and owns the conference's rights through 2036, but that deal is widely viewed as so lopsided toward ESPN that it’s an impediment for the league’s future.) The notion among many leaders around the sport: Why allow ESPN access to the most valuable set of rights around the sport without other bidders to drive up the price? [/QUOTE]

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