Coffee no store brands are as good as fresh whole beans from the Himalayans. I am in several coffee clubs and though it does cost more the taste is incomparable! I bought a Ninja professional machine and i can make coffee better than Starbucks. Americano, Expressos, Lattes, you name it with the foamier hot or ice coffee. If you love coffee, you must get this machine it grinds your beans before you brew.