OT: What did Nike do wrong to cause this?

[8dog]

Not a shoe expert my any means but I am in touch with next gen. Next gen influences practically EVERYTHING. Youth today aren’t into Nike like most of us were. That’s your difference. It has next to nothing to do with a partnership with a particular person or some 50 IQ dummy with 2 teeth in a trailer park not liking Kaepernick (those people are in the EXTREME minority). I don’t care for Kaepernick but whatever doesn’t matter.

You put your typical next gen kid in a shoe store they are looking at On-Cloud, Hoka, Birkenstock, etc… first and foremost. Nike is just not as popular with next generation. I can assure anyone that 99% of kids today could care less about an ad campaign with Kaepernick or anyone else. The ONLY ones that care about stuff like that are the dried up idiots who wouldn’t be cool enough to buy anything mainstream either way… a complete non-issue in my view.

I think onCloud may be one of the most overpriced items I’ve ever bought. I just don’t get it.

 

[Puppers]

It is extremely hard for a clothing brand to be trendy and cool for 40 years.

 

[bolddogge]

Not going woke worked so well for the MAGA stores!

Two major Trump-themed stores have closed as sales slow

High-profile Trump merchandise stores in Tennessee and Pennsylvania have closed amid fading postelection demand.

www.newsweek.com

Not necessarily an apples to apples comparison there. Those Trump stores could have never been thought of as long term. The max life of a store like that could only be a year or so before and after an election. One only needs so many red hats.

 

[Maroon Eagle]

This is the answer. They decided that they didn't need brick and mortar partnerships and now the shelves are full of things not Nike.

I can’t blame them.

Who wants to deal with this guy?

**

 

[johnson86-1]

Seriously, dude wants somebody in jail for using a picture of a trans person in an ad once. Deeply weird behavior.

Why do you pretend to be dumb? Aside from it being obvious hyperbole, it was also addressed at setting the shareholder money on fire for personal reasons, not using a picture of a trans person in an ad, hence the term "embezzlement". The marketing exec took company money and used it for his or her own personal purposes rather than honoring their fiduciary duty to the corporation. They might not be the sharpest crayon in the box, but there is virtually zero chance they thought a male without breasts was a great person to sell sports bras, or that they watched the brewing Bud Light controversy and thought that would legitimately be good for Nike.

 

[aspendawg]

They did the same thing Starbucks, BP, and Shell did. They hired a consultant as their CEO or to set strategy roadmaps. BP hired a McKinsey guy and fired him and now they brought in a former EXXON person to turn around that BS. Shell hired McKinsey to reorganize us back in 2020.. McKinsey with their years of Oil and Gas experience...it ended up being an absolute disaster and Shell is still reeling internally.. Nike decided there was mutual exclusivity in how they go direct to market and abandoned their channel and wholesaler model. I guarantee the entire strategy was built around higher OP and margins and they abandoned NPD and R&D because it's a cost center.

 

[bolddogge]

Not a shoe expert my any means but I am in touch with next gen. Next gen influences practically EVERYTHING. Youth today aren’t into Nike like most of us were. That’s your difference. It has next to nothing to do with a partnership with a particular person or some 50 IQ dummy with 2 teeth in a trailer park not liking Kaepernick (those people are in the EXTREME minority). I don’t care for Kaepernick but whatever doesn’t matter.

You put your typical next gen kid in a shoe store they are looking at On-Cloud, Hoka, Birkenstock, etc… first and foremost. Nike is just not as popular with next generation. I can assure anyone that 99% of kids today could careless about an ad campaign with Kaepernick or anyone else. The ONLY ones that care about stuff like that are the dried up idiots who wouldn’t be cool enough to buy anything mainstream either way… a complete non-issue in my view.

Anyone with feet should check out Hoka. Their Anacapa's are the best hiking shoes I've ever worn.

 

[FrontRangeDawg]

There are at least 6 major brands that have eaten in to Nike's share in stores and online. Two of those are relatively new (Hoka and OnCloud), and they are eating up market share. New Balance is back relative to their swoon over the last 15 years. Brooks are popular again. There's just more competition.

Anecdotally, I know that older athletic folks opt toward Hokas and the several other brands that are essentially orthopedic shoes to run, work out, etc. I was "prescribed" Hokas 10 years ago by my ortho (I've got a herniated lumbar disc) and they are transformative. They don't last long, but they're great. If you look at running stores, there are tons of specialty brands as well.

It's not about woke. I'd wager that people who believe in "go woke, go broke" weren't buying sneakers for $230 a pair anyway.

 

[thedoubledeuce]

I think onCloud may be one of the most overpriced items I’ve ever bought. I just don’t get it.

I wish I could find something cheaper, but their Cloudsurfer Max is the most comfortable all-day walking shoe I have found.

 

[mstateglfr]

Why do you pretend to be dumb? Aside from it being obvious hyperbole, it was also addressed at setting the shareholder money on fire for personal reasons, not using a picture of a trans person in an ad, hence the term "embezzlement". The marketing exec took company money and used it for his or her own personal purposes rather than honoring their fiduciary duty to the corporation. They might not be the sharpest crayon in the box, but there is virtually zero chance they thought a male without breasts was a great person to sell sports bras, or that they watched the brewing Bud Light controversy and thought that would legitimately be good for Nike.

Still worked up the next day, I see.
It was a single ad from 3.5 years ago, that you never even saw until outrage media pushed it to you. It didnt impact you in the least.

As for the 'fiduciary responsibility' argument- companies swing and miss on advertising campaigns and products all the time. None of that is irresponsible use of corporate funds, just because a campaign or product isnt effective or successful.



I hope you are eventually able to find peace and move forward, as this single ad you never even saw 3.5 years ago has clearly impacted you deeply.

 

[thekimmer]

Nike, - 'Just Blew It.'

 

[dorndawg]

Nike, - 'Just Blew It.'

Great idea, but Nancy Reagan already holds the copyright to that slogan.