This is going to be interesting because I’m sure that the only economics that the WNBAPA is choosing to care about right now is their newly signed TV deal. That said, I’ve yet to see any projection stating that the league will suddenly become profitable following this. Additionally, these women don’t have the leverage of threatening to play internationally because those leagues don’t exist.
If I had to guess, they’ll get a decent bump thanks to the new media deal that starts next season, but if any of them are thinking that the average WNBA salary is suddenly going to be 7 figures, they’re gonna be disappointed.
The product, as a whole, is just not entertaining to the majority of sports fans, and they better be careful to distinguish between Caitlin Clark hype and genuine interest in the league. She, and she alone, is moving the needle right now