I think we'll see a lot of different communications of the same message throughout the season. In e-mails, videos like this, inverviews, and by asking the MSU beat writers to include reminders in their stories and blogs from time to time.
Well there's certainly no going back to how it was, either we make it work this year--or make a very conscious effort, or the SEC starts putting such large fines on the University that they have to start cracking down hard on them.