**Rutgers University Parts Ways with Athletic Director Search Firm**

MrsScrew

Sophomore
Jan 17, 2023
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Is this good? Compliance officer background, career administrator? Screams Julie hermann 2.0 who was the #2 at Louisville before coming here


her resume is impressive, including a stint as interim AD at WVU.

from her LSU bio: "Her work includes supervision of all 21 varsity programs with direct oversight of football and gymnastics, revenue generation, capital projects, strategic initiatives, and more"

from the article from TOS: "Zinn has also been credited with being instrumental in the growth of NILSU. That has led to LSU stepping to the forefront when it comes to NIL"

 
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koleszar

Heisman
Jan 1, 2010
34,847
53,844
113
Kind of "Meh" and what you would expect from Rutgers! Not the cutting edge attempt and would be a so-so hire. Tate is fitting right in.

 
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-RUFAN4LIFE-

Heisman
Feb 28, 2015
28,253
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113
Is this good? Compliance officer background, career administrator? Screams Julie hermann 2.0 who was the #2 at Louisville before coming here
No it doesn't. If RU's initial search would have been for a traditional AD candidate, Zinn's name would have been on the search firm list. Hermann's wasn't and was pulled through the process by someone at RU with a huge DEI agenda.

Now explain why you dislike her because it seems like her gender is your main issue. If this was a male assistant AD coming from LSU everyone would be ecstatic.
 

RRRRUUUU

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No it doesn't. If RU's initial search would have been for a traditional AD candidate, Zinn's name would have been on the search firm list. Hermann's wasn't and was pulled through the process by someone at RU with a huge DEI agenda.

Now explain why you dislike her because it seems like her gender is your main issue. If this was a male assistant AD coming from LSU everyone would be ecstatic.
Lol not at all. Gender has nothing to do with it. Being a career administrator, no NJ ties, and the #2 elsewhere is the issue. If Sean Frazier was the hire (#2 at Wisconsin for a while before his current gig), I’d feel the same way. We were a step away from a home run hire with lafemina and now we get a career administrator. I was hoping for the innovative hire and we’re going the other way. Meh.
 

RRRRUUUU

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Knight shift was probably hoping his best friend pat Hobbs would come back. Defending pat hobbs against all facts with his head in the sand.
 

Knight Shift

Heisman
May 19, 2011
84,119
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Lol not at all. Gender has nothing to do with it. Being a career administrator and the #2 elsewhere is the issue. If Sean Frazier was the hire (#2 at Wisconsin for a while before his current gig), I’d feel the same way. We were a step away from a home run hire with lafemina and now we get a career administrator. I was hoping for the innovative hire and we’re going the other way. Meh.
Saw elsewhere that RU dodged a bullet with Lafemina passing. Why do you consider him a home run hire? He never led a D1 Athletics Department.

Have your read Zinn's resume, or are you just spitballing some weak parallel with Julie Hermann? There is actually zero correlation. Julie was a zero coming in and the main reason she was hired is because she was a lesbian and Sean Frazier was not. And I say that without any animus towards gays or lesbians. I am close friends with several gay, lesibian and transgender people, many who are crushing it in their careers because they are exceptional people. Julie was trouble from day 1.

Her passion for sports combined with a keen business acumen has not only elevated the profile of LSU’s athletic programs, but also secured a significant boost in revenue. Zinn renegotiated LSU’s multimedia rights partnership, securing a 21% increase in value, while the 2022-23 and 2023-24 seasons also saw a remarkable increase in ticket sales, merchandise revenue and donor support. In 2024, football surpassed its highest number of season tickets since 2017, with a total of 71,250 tickets sold.


Zinn’s dynamic approach and ability to foster collaborative relationships played a crucial role in the growth of NILSU. Through innovation, fan engagement, forging partnerships with local businesses, and reimagining sponsorship opportunities, LSU has firmly established itself as a leader in the NIL industry. Surrounded by some of the world’s most sought-after college athletes, Zinn secured a lucrative and unique access and rights agreement to produce The Money Game, an NIL-focused documentary series, following Tiger student-athletes during the 2023-24 season. The series premiered on Amazon Prime Video in Fall 2024.

A 2020 inductee into the WVU College of Physical Activity and Sport Sciences Hall of Fame, Zinn has twice received national recognition from the Sports Business Journal, being name to their Forty Under 40 honors in 2019, and selected as one of SBJ’s Game Changers in 2016. She graduated from WVU with a bachelor’s degree and master’s degree in sport management
 

Knight Shift

Heisman
May 19, 2011
84,119
81,538
113
Knight shift was probably hoping his best friend pat Hobbs would come back. Defending pat hobbs against all facts with his head in the sand.
Weak sauce. Not surprising for a loser like you.
The ignore list has to be redone. I remember you like a turd at the bottom of septic tank. So long.
 
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RRRRUUUU

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Weak sauce. Not surprising for a loser like you.
The ignore list has to be redone. I remember you like a turd at the bottom of septic tank. So long.
lol I think those are your opinions at the bottom of the tank. Is there anyone who is more boneheaded and clueless in the Rutgers fan base than you? Literally can’t see facts right in front of your face. Putting me on ignore will give you more time to spend on the pat Hobbs fanclub. Best of luck with that venture.

She has a decent resume for a #2 at lsu. Will that translate at Rutgers? Ash was a great DC at OSU. How did that translate as the #1 at Rutgers. The resources of LSU and RU are not comparable.

My disappointment has everything to do with being a traditional hire. It could be her or Sean Frazier or name your other #2 in the big ten / sec, it would be equal disappointment. Heck it could be the #1 at several SEC and Big ten schools and I don’t think they would be right for RU.

Of the ADs hired in the last 20 years, I was only a fan of pernetti. Not a fan of hermann or Hobbs.
 

Knight Shift

Heisman
May 19, 2011
84,119
81,538
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lol I think those are your opinions at the bottom of the tank. Is there anyone who is more boneheaded and clueless in the Rutgers fan base than you? Literally can’t see facts right in front of your face. Putting me on ignore will give you more time to spend on the pat Hobbs fanclub. Best of luck with that venture.

She has a decent resume for a #2 at lsu. Will that translate at Rutgers? Ash was a great DC at OSU. How did that translate as the #1 at Rutgers. The resources of LSU and RU are not comparable.

My disappointment has everything to do with being a traditional hire. It could be her or Sean Frazier or name your other #2 in the big ten / sec, it would be equal disappointment. Heck it could be the #1 at several SEC and Big ten schools and I don’t think they would be right for RU.
If you are going to try to be cute or funny, which you are neither, at least be correct, which you have not been in anything you have said.

More boneheaded parallels about Chris Ash. A master of logic reasoning, you are not.

And several have said RU dodged a bullet in Lafemina moving on. But you are more interested in grinding axes that don't exist. Have nice evening. You are not worth responding to any further.
 
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RRRRUUUU

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If you are going to try to be cute or funny, which you are neither, at least be correct, which you have not been in anything you have said.

More boneheaded parallels about Chris Ash. A master of logic reasoning, you are not.

And several have said RU dodged a bullet in Lafemina moving on. But you are more interested in grinding axes that don't exist. Have nice evening. You are not worth responding to any further.
Hobbs shift - I don’t really care what others have said about lafemina. In my opinion he was the right person for the job. Just like you thought pat Hobbs was a great AD.
 

mdk02

Heisman
Aug 18, 2011
25,770
18,204
113
I'm underwhelmed by this hire. Hopefully I'm proven wrong.



And now we know why. Tate decided to bring in his own person without conducting a search.

Maybe Tate saw what the last year of searching produced and made an executive decision. I'm keeping an open mind about her. I saw a new female president make an executive decision about an AD (male) hire at another school and it worked out well. So I'll wait and see
 

-RUFAN4LIFE-

Heisman
Feb 28, 2015
28,253
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Lol not at all. Gender has nothing to do with it. Being a career administrator, no NJ ties, and the #2 elsewhere is the issue. If Sean Frazier was the hire (#2 at Wisconsin for a while before his current gig), I’d feel the same way. We were a step away from a home run hire with lafemina and now we get a career administrator. I was hoping for the innovative hire and we’re going the other way. Meh.
That innovative hire didn't want to be here.
 

WillieTheSilent

Freshman
Jul 5, 2025
156
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Sooo.. someone he knew already.

Well, I hope her LSU skills translate to fundraising at Rutgers. Good Luck!
 

PSAL_Hoops

Heisman
Feb 18, 2008
11,420
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Did anyone stop to think that maybe the Lafemina hire fell apart when they got to negotiating buy out terms? Yeah - I know this is speculation but the focus seems to be on us simply screwing up. Maybe he wanted to have the ability to easily walk away after a year or so if it didn’t turn out to be his dream job. Hiring someone who really wants to be here is at the top of the list. Alignment is a close second. We’re getting both of those things with the new hire. Nobody should be unhappy IMO. Let’s give her a chance at least. Geez.
 

Knight Shift

Heisman
May 19, 2011
84,119
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Did anyone stop to think that maybe the Lafemina hire fell apart when they got to negotiating buy out terms? Yeah - I know this is speculation but the focus seems to be on us simply screwing up. Maybe he wanted to have the ability to easily walk away after a year or so if it didn’t turn out to be his dream job. Hiring someone who really wants to be here is at the top of the list. Alignment is a close second. We’re getting both of those things with the new hire. Nobody should be unhappy IMO. Let’s give her a chance at least. Geez.
If you listen to what Aaron says above in the video, it makes a lot of sense.
Everyone is entitled to their own opinion, but I never saw why some were so over the moon about LaFemina- he had a solid resume in sports and entertainment generally, but ZERO experience in college athletics. ZERO. 20 years at MSG Sports, 8 years at NFL, 1 year at Redskins, 5 years at LA Super Bowl Host Committee. Would that translate into building NIL relationships with corporate sponsors and big donors? Would he be able to run a P5 athletics department with zero experience in both of the those areas? Those are fair questions. And by turning the role down, perhaps he realized the same thing himself, and/or perhaps there were other issues in the negotiations that caused him to feel like he was not "all in," and if that was the case, that is not the person for the job. It was a good thing he pulled out. None of this is to besmirch his resume, which is quite impressive in the professional sports and entertainment industry.


As Aaron says in the video link above, RU will finally have alignment from the top down. And we finally have someone with substantial NIL experience at a major player in college athletics. She has the perfect resume to fill the big gap and blind spot the previous AD had- some sort of disdain or lack of comfort with NIL. Schiano often speaks about how important alignment is in an organization, and we finally have it from the President to the AD to the head football coach.

Could the hire go South? Sure. Any hire can do that.
 

MrsScrew

Sophomore
Jan 17, 2023
102
194
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Did anyone stop to think that maybe the Lafemina hire fell apart when they got to negotiating buy out terms? Yeah - I know this is speculation but the focus seems to be on us simply screwing up. Maybe he wanted to have the ability to easily walk away after a year or so if it didn’t turn out to be his dream job. Hiring someone who really wants to be here is at the top of the list. Alignment is a close second. We’re getting both of those things with the new hire. Nobody should be unhappy IMO. Let’s give her a chance at least. Geez.

perhaps it is because his company, Arctos, acquired another NFL team and the money from that, combined with the slowness of the search just told him to stay where he was.


Zinn's resume reads well. She was heavily involved in the LSU NIL stuff, which puts her light years ahead of Hobbs who fought it from day one. She was involved with fundraising. She was in charge of compliance, which likely means, she knows not to get into bed with any of the coaching staff
 

WillieTheSilent

Freshman
Jul 5, 2025
156
83
28
I'm underwhelmed by this hire. Hopefully I'm proven wrong.



And now we know why. Tate decided to bring in his own person without conducting a search.
Also makes me wonder if this is why we couldn't close the deal with the NHL exec. Maybe Tate shut that down to bring in someone he knew and allowed the candidate to withdraw.
 

MADHAT1

Heisman
Apr 1, 2003
30,198
15,237
113
Oh look, the board has made Message Board Geniuses again:


Guess those geniuses look for the failures to make them look smarter than the average trollers
Rutgers might have brought in a woman, but that don't make Keli another Julie, Zinn might be on par with Washington's ex AD who is now is running the Trojan program ,Jennifer Cohen.
Candice Storey Lee the current AD for Vanderbilt University has done a great job there since she was hired in 2020.
MBG might not be smart enough to feel Keli Zinn is more like those two then a woman that failed as the RU AD
because of the problems she brought with her when she was hired.
 

WillieTheSilent

Freshman
Jul 5, 2025
156
83
28
The AD job at Rutgers is a very hard job to show any measurable success..just like the football head coach position, the number that have failed to show meaningful progress greatly outnumber any that have. I do not think gender is the main issue. if it were we'd have to ask how many former AD's peed sitting down.
 
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PSAL_Hoops

Heisman
Feb 18, 2008
11,420
10,562
78
perhaps it is because his company, Arctos, acquired another NFL team and the money from that, combined with the slowness of the search just told him to stay where he was.


Zinn's resume reads well. She was heavily involved in the LSU NIL stuff, which puts her light years ahead of Hobbs who fought it from day one. She was involved with fundraising. She was in charge of compliance, which likely means, she knows not to get into bed with any of the coaching staff
I’m suggesting that perhaps the “slowness” of the search in the first place (before any of that other speculation) had to do with an inability to reach an agreement on acceptable buy out terms. Rutgers needs stability. Securing a home run hire who was free to get up and move on in a year or two without risk of impactful financial ramifications wasn’t going to work for us.
 

PSAL_Hoops

Heisman
Feb 18, 2008
11,420
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If you listen to what Aaron says above in the video, it makes a lot of sense.
Everyone is entitled to their own opinion, but I never saw why some were so over the moon about LaFemina- he had a solid resume in sports and entertainment generally, but ZERO experience in college athletics. ZERO. 20 years at MSG Sports, 8 years at NFL, 1 year at Redskins, 5 years at LA Super Bowl Host Committee. Would that translate into building NIL relationships with corporate sponsors and big donors? Would he be able to run a P5 athletics department with zero experience in both of the those areas? Those are fair questions. And by turning the role down, perhaps he realized the same thing himself, and/or perhaps there were other issues in the negotiations that caused him to feel like he was not "all in," and if that was the case, that is not the person for the job. It was a good thing he pulled out. None of this is to besmirch his resume, which is quite impressive in the professional sports and entertainment industry.


As Aaron says in the video link above, RU will finally have alignment from the top down. And we finally have someone with substantial NIL experience at a major player in college athletics. She has the perfect resume to fill the big gap and blind spot the previous AD had- some sort of disdain or lack of comfort with NIL. Schiano often speaks about how important alignment is in an organization, and we finally have it from the President to the AD to the head football coach.

Could the hire go South? Sure. Any hire can do that.
Yeah that’s a good point. I wasn’t even thinking at it from the angle of Lafemina himself potentially having doubts about his own qualification to take this on successfully. Maybe it sounded like an exciting, interesting opportunity in the beginning but when they started getting down to term negotiations it really hit home that he was going to have to commit to this all in on a long term basis which also meant passing up large sums of money in the private sector.
 
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MrsScrew

Sophomore
Jan 17, 2023
102
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yay, TKR made it to the Message Board Geniuses twitter account (sometimes our fan base is SO embarrassing). I feel bad for this guy's daughters if he thinks they would never be qualified for a job because they don't have a penis.


 
Last edited:

Smols

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May 3, 2023
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I think there was a misogynistic vibe on this hire, but this was absolutely the worst. Feel bad for his daughters and his wife.
 

ClassOf02v.2

Heisman
Sep 30, 2010
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yay, TKR made it to the Message Board Geniuses twitter account (sometimes our fan base is SO embarrassing). I feel bad for this guy's daughters if he thinks they would never be qualified for a job because they don't have a penis.



Pathetic and embarrassing.

Guys like that just prove that while the world is on fire, too many people prefer to fan the flames rather than pick up a hose.
 
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Knight Shift

Heisman
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yay, TKR made it to the Message Board Geniuses twitter account (sometimes our fan base is SO embarrassing). I feel bad for this guy's daughters if he thinks they would never be qualified for a job because they don't have a penis.



Have worked for women managers in pressure cooker situations that are stronger managers than keyboard warrior wusses who put the opposite sex down anonymously, but would not have the balls to say the same things to their spouses, girlfriends or bosses.
 

WillieTheSilent

Freshman
Jul 5, 2025
156
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Have worked for women managers in pressure cooker situations that are stronger managers than keyboard warrior wusses who put the opposite sex down anonymously, but would not have the balls to say the same things to their spouses, girlfriends or bosses.
Have to say, back in the old days where women execs tried to be like men... not good experiences. But as more and more of them rose through the ranks it seemed they became comfortable being themselves and they made fine execs... probably as a gender have a better batting average than their male counterparts... at least in work conditions.
 

WillieTheSilent

Freshman
Jul 5, 2025
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Kind of "Meh" and what you would expect from Rutgers! Not the cutting edge attempt and would be a so-so hire. Tate is fitting right in.

Gonna give a pass to all "meh" hire comments. We all saw the alum who'd have been a great hire and a new direction for AD's as a whole. I don't know why that deal did not get done.. whether he withdrew or was told he should withdraw because we were going another way.. but I think many of us wanted that hire badly so anything else is second best.
 

PSAL_Hoops

Heisman
Feb 18, 2008
11,420
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Gonna give a pass to all "meh" hire comments. We all saw the alum who'd have been a great hire and a new direction for AD's as a whole. I don't know why that deal did not get done.. whether he withdrew or was told he should withdraw because we were going another way.. but I think many of us wanted that hire badly so anything else is second best.
That doesn’t mean it was actually the best choice for Rutgers. As I said before, let’s give her a chance. This is what Tate wants. Greg seems on board. I fully expect that one of the first things she’ll do is help Pike get his GM. He’ll be happy. Alignment. Not easily attained at Rutgers. But that’s where we are trending. That’s good news.
 
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