It
Its now a 30 minute show, starting 2.5 hours before and ending with the team arrival 2 hours before. So for Northwestern this weekend, 12 noon game, Scarlet Walk starts at 9:30 and the team arrives just before 10am.
For Family weekend which is Virginia Tech game in 3 weeks, the game is at 3.30 so the Scarlet Walk will start at 1 and go to 1:30.
The event is cool, they have the marching band there playing tunes, the cheerleaders, knight, and giveaways, and an MC usually on the stage. Worth showing up at least 10-15 minutes before the team arrives