I can't respond to each message, as I have a job, but here is the point: the NCAA enforces the rules the body politic puts in place, and the body politic is the member schools. The NCAA itself is not an independent entity, pulling ham sandwiches out of the mouths of athletes without having a rule or reason to do so - although I believe the "meals rule" involved in the Crouch circumstance was later relaxed anyway. Those rules are enacted by the member schools because the member schools do not trust one another, simple as that. Then to handcuff the NCAA, the entity is not given subpoena power, because the cheating school(s) want to get away with it - leading to more distrust among the member schools.
So for the UCF kicker, it is simply a matter of degree - where does the legitimate money earning begin (I'd agree, probably with his internet hobby) but we all know it ends with free rent for a USC Heisman winner or no-show car dealer jobs for OU teammates. What is stopping a USC or OU (or NU) alum from paying a stud kicker $20,000 for his internet postings if he'd just come to my school and make the winning kick?
This isn't hypocrisy, which is saying one thing and doing another. The rules are in place, everyone has an AD staffer to know them; there ain't any secrets about them. The issue is amateurism for revenue sports, complicated by Title IX laws if those sports broke off. Limiting thought to just the revenue sports - where the "NCAA makes money off the backs of kids" as one might say - is far too limited a viewpoint. It makes it easy to loudly conclude that the NCAA isn't there to "make lives better for the student athlete," but it ignores that the NCAA does make the life better for the DII UNO swimmer, as her opportunity to swim in college wouldn't exist without the NCAA.
I'm not claiming the system is perfect, but it ain't evil-spirited either.