So they jerked Matt around and…
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Jim, Woody Assaf, and Dick Rice... the trinity of MS weather in the 70s,80s and early 90s
Yall must've had a helluva antenna!
I grew up watching Jim, he was on seemingly all day long. He was on the early morning show, he was then on Midday, and then he was on at 6:00 and 10:00. I don't know when he wasn't on. When they needed him he would read the news too
I could get Jim and Woody because of where I lived kind of in between them and was then introduced to Dick Rice when I came to MSU. I was amazed when I moved back to Starkville 30 years later he was still doing the WTVA weather AND that Buddy & Kay Bain were still on. Well I think Buddy was dead by then but Kay was still carrying on. She's still alive now but Buddy died in 1997
Understood. And for the record what you do is really cool.
my point to arnept was in regards to this line “Allen is about to see what happens when they 17 around with local meteorologists”
he still hasn’t explained that.
I didn’t ask wrap it. Arnept made a claim “Allen is about to see what happens when they 17 around with local meteorologists”.
Like wtf. Is the entire north ms area about to stop watching wtva? No.
Pro tip. If you are planning an outdoor event and you need perfect weather, go to the local Guard or Reserve base/station/armory and ask them for their upcoming drill/UTA schedule. Guaranteed that the nicest weekend that month will be the dates on that schedule.Dave Brown up in Memphis one year, maybe in the Fall, predicted a precipitation free day on the day his daughter was to be wed. Rained that day and affected the wedding. Man drove up to the station, walked right in and punched ole Dave in the nose for missing the forecast. True story, well sorta……
Special Report: The time Dave Brown got punched in the face
It's a story as legendary as the man himself – the time Action News 5 Meteorologist Dave Brown got punched in the face. Besides questions about the weather, Brown says more people ask him about that incident than any other question. Now, after 36 years, he is ready to set the record straight.www.actionnews5.com
ETA: unless there is a bivouac planned.
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We are not funded by him or anyone else. As a 501(c)3 we operate entirely off of donations, sponsorships, and Facebook monetization. How much we're able to do is solely dependent on the generosity of others.
I literally explained it. Matt is beloved in NE MS and people revolted to get his job back. He has a fierce community backing, as do many local chief meteorologists in one market cities.
Will WTVA go out of business? Probably not, and I hope they don't. But Matt would have never started this new gig if he thought his job was secure.
Matt is a bigger brand than WTVA and has been for years. Whoever replaces him is a downgrade, no matter how you put it. Residents don't have the connection to the new person, and with Matt directly competing with WTVA now, he will take many viewers away from WTVA.
Viewers = money. Leas viewers = less money.
Let me know if you need me to dumb it down even more.
I was talking about being on his app and him giving them a big shout out on his first show should draw more donations and sponsorships.
For what it's worth, from Wikipedia (Allen does own The Weather Channel, so in the difficult environment of local news I can understand efforts to cut costs)...
"In January 2025, Allen Media Group announced plans to have local weather coverage on its sister Allen Media Broadcasting television stations be centralized from TWC and its Atlanta studios, including use of its meteorologists and forecasting technology. AMG argued that this change would "dramatically improve reporting capabilities, especially in high-stakes weather situations" and provide "additional visual storytelling capabilities". The change will result in planned layoffs of meteorologists from stations across 21 media markets, with some being reassigned to work from Atlanta. AMG's announcement faced criticism over how it would impact severe weather coverage, along with the plan to lay off meteorologists with strong connections to their respective communities. WBMA chief meteorologist James Spann stated that he "hate[d] that so many colleagues are involved in this", but admitted that "media consumption is radically different now, and we have to change how our products and services reach you".[36][37] On January 23, 2025, it was reported that AMG had elected to maintain some of its local meteorologists instead, citing feedback and criticism over the announcement.[38][39]"
"In January 2025, Allen Media Group announced plans to have local weather coverage on its sister Allen Media Broadcasting television stations be centralized from TWC and its Atlanta studios, including use of its meteorologists and forecasting technology. AMG argued that this change would "dramatically improve reporting capabilities, especially in high-stakes weather situations" and provide "additional visual storytelling capabilities". The change will result in planned layoffs of meteorologists from stations across 21 media markets, with some being reassigned to work from Atlanta. AMG's announcement faced criticism over how it would impact severe weather coverage, along with the plan to lay off meteorologists with strong connections to their respective communities. WBMA chief meteorologist James Spann stated that he "hate[d] that so many colleagues are involved in this", but admitted that "media consumption is radically different now, and we have to change how our products and services reach you".[36][37] On January 23, 2025, it was reported that AMG had elected to maintain some of its local meteorologists instead, citing feedback and criticism over the announcement.[38][39]"
And according to some reports, 90 days delinquent on debt service. The future is uncertain.
The dude is the most annoying weather man of all time. Glad I don’t have to watch him interrupt another close MSU basketball loss.
You young 17'ers don't even remember Don Buser on WTVA before Dick Rice. He predicted snow every damned time it got cold in the late 70's & early 80's.
No. I switched to channel 9 to see if Matt was on. If he wasn’t , then I looked online. Matt was so far ahead of online weather alerts that it wasn’t even funny.
Having worked with Matt for several years now through our chase team's partnership with WTVA and now Mississippi Live Weather, I can tell you there's nobody more passionate or dedicated to keeping people safe. You combine that passion with more weather knowledge than most people will ever have and it's a rare combination. He and Gabe branching out to launch their own service is going to be huge. We're honored to be able to be a part of it from the beginning.
Well, I'm 60 and get my weather exclusively from the written forecasts/radar on Weather Underground. I have no idea where they get their info from and don't care.
You have to realize you are debating a full blooded troll. He is good at it. He had me fooled for a long time.... no longer.
Well, since WTVA under Matt was always ahead of everyone else and they had a great phone app, yeah I looked at my phone first. Now I will look at Matt's app.