First I'm not sure if it's official yet, but it will happen. As of yesterday they were aiming for an announcement at the beginning of September.
Here's the real reason, this will give the SEC a chance to renegotiate it's media deal with ESPN. I'm not sure if the following numbers include just A&M or Missouri and A&M, however the SEC is expected to be looking for <span style="font-weight: bold;">$30-35 million per school per year</span>. Adding those two schools would add TV markets; St. Louis, Kansas City, Dallas, Houston, San Antonio, etc.
If memory serves me correctly the SEC is actually the 3rd highest paid conference (Pac-12, Big 10).
Here's the real reason, this will give the SEC a chance to renegotiate it's media deal with ESPN. I'm not sure if the following numbers include just A&M or Missouri and A&M, however the SEC is expected to be looking for <span style="font-weight: bold;">$30-35 million per school per year</span>. Adding those two schools would add TV markets; St. Louis, Kansas City, Dallas, Houston, San Antonio, etc.
If memory serves me correctly the SEC is actually the 3rd highest paid conference (Pac-12, Big 10).