Someone needs to tell the ISU people that they're supposed to tear that damn goalpost down*
It was part of the new Big 12 revenue sharing agreement.
The Longhorn Network mentions Iowa State three times a year and texas takes a portion of ISU's facilities budget. 
Kansas State actually only gets a quarterly ticker tape mention on FX, so ISU got the better deal, but they still can't afford new goalposts.
But hey, they're both AQ.